Bookstore Feature
Millennials Go to College
Expert Knowledge for Attracting,
Engaging, and Energizing a
New Generation of Students
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Millennials Go To College: Strategies for A New Generation on Campus (2nd Edition)
* ISBN: 978-0-971260-61-0
* Price: $59.00
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As colleges face a period of increasing uncertainty, it is more important than ever to understand what today’s students and parents are looking for. Millennials Go to College offers cutting-edge strategies for recruitment, campus life, and the classroom that can give your institution the extra edge.
The authors, generational experts William Strauss and Neil Howe, explain what colleges are doing right (and wrong) with Millennials—from developing personalized recruitment tactics to fielding intrusive parents to ramping up campus safety and career guidance.
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Millennials Go to College features in depth analysis on the Millennial Generation and how they are changing—and will continue to change—college life. Howe and Strauss explain everything from the decline in substance abuse to the rise of “helicopter parents,” from shifting perceptions of race and gender to new problems over debt, cheating, and peer pressure. They also reveal the next big transition on the doorstep of higher education—the transition to Gen-X “stealth-fighter” parents. For each issue, the authors offer a hands-on list of “what to dos” for anyone involved in college life.
“The arrival of this new generation on campus presents great opportunities for colleges and universities, particularly in today’s difficult climate,” says Howe. “Colleges who get this generation right and market intelligently to today’s students and their parents have a real opportunity to leapfrog traditional rivals. Those who don’t may be left behind.”
Millennial Students are Nothing Like the Boomers or Gen-Xers Who Preceded Them…How?
They are pressured and programmed. They are bonded to their parents and networked to their friends. They want structure and instant feedback. They expect to be doted on and served. They work well in teams and have complete confidence in their future.
Learn more about Millennials…
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Companion Products
Below are other related items you may be interested in. Click titles to get more information and to order.
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Millennials in the Workplace: Human Resource Strategies for a New Generation Millennials and K-12 Schools: Educational Strategies for a New Generation
* ISBN: 978-0-9712606-4-1
* ISBN: 978-0-9712606-5-8
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Millennials Go To College: Implementation Guide (10-pack) Millennials Go To College: Surveys & Analysis
* ISBN: 978-0-971260-63-4
* ISBN: 978-0-971260-62-7
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