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TAKE THE LEAP TO HIGHER ED MARKETING 3.0
Marketing guru Philip Kotler’s newest consumer theory is interpreted for the higher education space. Marketing 3.0 v. HE demands that colleges also empower graduating students with resiliency for the rest of their lives. by Tom Robinson
MARKETING IN THE NEW REGULATORY REALITY
New regulations governing incentive compensation, misrepresentation and net cost calculations tie one arm behind an enrollment manager’s back. Some new technologies may help. by Tom Robinson
THE ZERO MOMENT OF TRUTH
Marketers around the globe are buzzing about a new concept: the Zero Moment of Truth. Ignited by a new e-book, Winning the Zero Moment of Truth by Google’s Jim Lecinski, ZMOT introduces an evolution of the traditional marketing model, and it challenges college marketers to adapt accordingly. by Jen Howard
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