Encourage blogging and increase productivity?

(Just how productive am I being right now? Hmmm...)

Encourage Blogging and Raise Productivity

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Leisure blogging in the workplace increases productivity, according to a recent study. A New York University (NYU) Stern School of Business professor and his colleagues from Carnegie Mellon University, say that workplace blogging positively affects the writing and sharing of work-related posts and creates opportunities for strengthening employee networks.

“A Structural Model of Employee Behavioral Dynamics in Enterprise Social Media” analyzed blogging behavior in Fortune 500 IT consulting and services companies. They believe that online work-related knowledge sharing decreases when blogging is restricted. They explain that an employee can attract fellow employees to a blog with an entertaining or leisure post and, because work-related posts are on the same page, there is a spillover effect with people reading work-related articles.

“Social media technologies such as corporate blogging have the potential to be of enormous value to firms. In addition to bringing together employees at a lower cost, when used effectively, these technologies can encourage knowledge sharing and can enhance and increase firm productivity over the long-term,” says Anindya Ghose, NYU Stern Associate Professor of Information, Operations and Management Sciences.

In fact, Ghose encourages companies to reward those who contribute content. He says, “Companies adopting social media technologies for internal use should invest in displaying reputation metrics for content contributors and make them prominent on the enterprise-wide blogging forums to create incentives for employees to contribute content.”
From http://www.workplacemagazine.com