Inside HIgher Ed calls it the summer scramble

IN GOD WE TRUST ...item 3.. FAMU seeking more funds to fight hazing (11:53 PM, Jun 6, 2012) ...item 4a / 4b.. FAMU events director facing fraud charges (August 28, 2012 10:20 AM) ... (Photo credit: marsmet462)

It's what schools do when they haven't met their fall enrollment goals.

http://www.insidehighered.com/news/2014/05/21/colleges-miss-enrollment-targets-step-their-summer-recruitment#sthash.eMqDVWYk.dpbs

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