Higher Ed: NAFSA Webinar on using data as insight in recruiting

Using Data as Insight in International Recruitment  June 20, 2012 3:00 p.m.-4:30 p.m. (EDT) $149 NAFSA Member; $189 Nonmember Registration Deadline: June 15, 2012 Join international recruitment experts in a conversation about how to drive international enrollment strategies and evidence decisionmaking. Sharing their best practices and insights into how to effectively filter and use internal, external, and digital data, the presenters will help you integrate this key element of successful international enrollment management for your institution. Webinar Objectives: Build your base of reliable data sources and strategies for using them effectively. Ensure that your campus is collecting and analyzing the data it needs to drive recruitment strategies. Consider the student's decisionmaking process and which data sources can guide your overall strategy. Gather Your Colleagues to Participate! NAFSA's webinars are a very cost-effective method of staying abreast of the hottest topics facing the field today. With one computer, a projection screen, and a speaker phone, you can invite as many attendees as will fit in a room! Gather all the stakeholders in your international enrollment planning team to participate.  Register and Reserve Your Space Today! Presenters:  Pamela Barrett Director, Client Relations North America International Graduate Insight Group (i-graduate) In her current position, Barrett works with universities and colleges on the International Student Barometer service. Until recently, she managed the Higher Education Advisory practice at KPMG and has held positions in international education spanning 25 years in international recruitment and marketing, international student services, international fundraising, alumni, and study abroad.    Patricia W. Croom, PhDAssociate Director for International Admissions Michigan State University In her position at Michigan State University, Croom coordinates recruitment and admission of all international undergraduate students. Her research interests focus on the globalization of higher education, international student and scholar flows, international branch campuses, and strategic international decisionmaking. Christopher Price Chief Information and Marketing Director    North America PFL Group International Ltd Price has held positions as international director of an education marketing consultancy and director of several UK universities' international and marketing departments. Price has worked in higher education and international education for 18 years.

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