A Thought for the Day

"This was the era when corporate epiphanies were striking CEOs like lightening bolts from the heavans: Nike isn't running a shoe company, it is about the idea of transcendence through sports, Starbucks isn't a coffee shop chain, it's about the idea of community.  Down on earth these epiphanies meant that many companies that had manufactured their products in their own factories, and had maintained large, stable workforces, embraced the now ubiquitous Nike moel: close your factories, produce your products through an intricate web of contractors and subcontractors and pour your resources into the design and marketing required to project your ideas....   Some called these restructured companies 'hollow corporations' because their goal seemed to be to transcend the corporeal world of things so they could be an utterly unencumbered brand." --- Naomi Klein, "No Logo: Taking Aim at the Brand Bullies" (2000; 20120).