Why freeze in a stadium when you can drink in a nice cozy saloon?

Drink cozy. (Photo credit: Wikipedia)

Reportedly, that's what many students are asking at colleges and universities today.
https://www.insidehighered.com/news/2014/09/11/colleges-worry-about-future-football-fans-student-attendance-declines

Apparently for many the answer is: no good reason!

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