My Friend, PR Expert Richard Lavinthal, gives his take on Komen for the Cure's trials and tribulations vis a vis Planned Parenthood

Tuesday
February 14, 2012
»Exclusive to CommPRO.biiz.«

Komen for the Cure and its Planned Parenthood "un-clawback;"

Richard Lavinthal takes an almost-legal-PR look at the mess

CommPRO.biz, a Web destination reaching close to 70,000 marketing and communications professionals with its daily headlines emails, asked Richard Lavinthal to take an opinionated look at the missteps and non-steps Komen for the Cure took in its painfully un-clawedback decision that began by withholding funding from Planned Parenthood and ended up with egg all over the breast cancer research charity's pink ribbon. In his pure opinion piece Lavinthal dives deep into the lack of PR preparation by Komen and also presents a logical plan by which they could have spun denied funding without looking like an arm of the Tea Party.

Hanging Yourself with a Pink Ribbon?
Komen for the Cure Learns What Happens When PR Isn’t Directing Traffic

"The social network-launched, media-stoked furor over $680,000 in flip-flopped Planned Parenthood grants by Komen for the Cure shows how nasty collisions can occur at the three-way intersection of news, spin, and politics, especially if skilled PR professionals are not at least attempting to direct the traffic.
News? We all know that when we sit on it today, and surely when it’s bad news, it’s bound to seep (tweet) out like nasty flatulence you can’t hold in"

Read the Entire CommPRO.biz opinion by Richard Lavinthal